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Frontiers of Information Technology & Electronic Engineering >> 2020, Volume 21, Issue 3 doi: 10.1631/FITEE.1800493

Learning embeddings of a heterogeneous behavior network for potential behavior prediction

1. College of Computer Science and Technology, Zhejiang University, Hangzhou 310027, China
2. School of Big Data & Software Engineering, Chongqing University, Chongqing 401331, China
3. Hikvision Research Institute, Hangzhou Hikvision Digital Technology Co., Ltd., Hangzhou 310051, China

Available online:2020-04-01

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Potential behavior prediction involves understanding the latent human behavior of specific groups, andcan assist organizations in making strategic decisions. Progress in information technology has made it possible to acquire more and more data about human behavior. In this paper, we examine behavior data obtained in realworld scenarios as an information network composed of two types of objects (humans and actions) associated with various attributes and three types of relationships (human-human, human-action, and action-action), which we call the heterogeneous behavior network (HBN). To exploit the abundance and heterogeneity of the HBN, we propose a novel network embedding method, human-action-attribute-aware heterogeneous network embedding (a4HNE), which jointly considers structural proximity, attribute resemblance, and heterogeneity fusion. Experiments on two real-world datasets show that this approach outperforms other similar methods on various heterogeneous information network mining tasks for potential behavior prediction.

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