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Frontiers of Structural and Civil Engineering >> 2007, Volume 1, Issue 2 doi: 10.1007/s11709-007-0032-0
The effects of festivals and special events on city image design
1.Architecture & Civil Engineering, South China University of Technology, Guangzhou 510640, China; 2.Guangzhou Urban Planning & Design Survey Research Institute, Guangzhou 510060, China
Abstract
Keywords
Visual Identity ; reversal ; transmission ; marketing ; Behavior Identity
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