2002, Volume 4, Issue 5
Strategic Study of CAE >> 2002, Volume 4, Issue 5
Analysis of Influencing Factor of Brand Competitiveness
Collage of Business of Liaoning University , Shenyang 110036 , China
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Abstract
Transnational corporations carry out the global strategy, from product export, capital export to brand export. This kind of multipurpose export which relies on abundant capital and is guaranteed by the advanced technology, as a flag with brand ,impacts greatly the national brand and gives it a severe challenge. Facing the foreign brand large-scale entering, the problem appears gradually that national brands are short of competitiveness. The author tries to discuss countermeasures to improve brand competitiveness by analyzing the influencing factor of brand competitiveness.
Keywords
brand competitiveness ; influencing factor ; analysis ; countermeasure
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