2006, Volume 8, Issue 6
Strategic Study of CAE >> 2006, Volume 8, Issue 6
A New Way to Evaluate Extensive Marketing Power
Market Research Institute, Beijing Jiaotong University, Beijing 100044, China
Next Previous
Abstract
The extensive marketing power is the ability of obtaining the consumers' approval during the course of market competition. This kind of approval may directly bring the sales volume, the profit, or just cause the consumer's interest to the enterprise or the product, the brand, but certainly will be able to build the good foundation for the enterprise's future. This paper puts forward a new method to evaluate this important power, so as to make a relatively scientific way to help raising enterprise's influencing power in market.
Keywords
marketing power ; extensive marketing power ; influencing power in market ; index of extensive marketing power
Figures
图1
图2
京公网安备 11010502051620号
