2007, Volume 9, Issue 5
Strategic Study of CAE >> 2007, Volume 9, Issue 5
Research Into Corporation Competence Appraisal Model Based on A New View
1. School of Managemnet, Graduate University of Chinese Academy of Sciences, Beijing 100049, China ;
2. Research Center of Real Estate Finace, Peking University, Beijing 100871, China ;
3. Linhai Electric Power Supply Bureau, Linhai, Zhejiang 317000, China
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Abstract
Marketing competence is part of corporation competence. This paper, applying corporation competence appraisal method, based on client value theory and conformity marketing theory, chooses five appraisal indexes, i.e. marketing achievement competence, marketing information competence, marketing strategy competence, marketing policy competence and marketing execution competence to establish marketing competence appraisal model, then studies the appraisal method.
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