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Strategic Study of Chinese Academy of Engineering >> 2015, Volume 17, Issue 3

Research on the business model innovation of wind power equipment manufacturing industry in China based on industrial chain

Jiangsu University, School of Finance and Economics, Zhenjiang, Jiangsu 212013, China

Received:2014-12-08 Available online:2015-03-12 11:19:54.000

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From the perspective of industrial chain, the related links of wind power equipment industry in our country is analyzed, including components manufacturing, machine assembling and operation service. And the strategic pattern of business model is discussed based on PEST analysis .The concept of business model innovation design includes segment type, contraction type, integration type and extended type. Finally, the suggestions are put forward to guarantee the business model innovation of wind power equipment industry in our country.





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