Content
Frontiers of Agricultural Science and Engineering >> 2023, Volume 10, Issue 1 doi: 10.15302/J-FASE-2022478
ENVIRONMENTAL ATTITUDES AND CONSUMER PREFERENCE FOR ENVIRONMENTALLY-FRIENDLY BEVERAGE PACKAGING: THE ROLE OF INFORMATION PROVISION AND IDENTITY LABELING IN INFLUENCING CONSUMER BEHAVIOR
Abstract
● Consumer preference for environmentally-friendly beverage packaging was investigated.
Keywords
China ; consumer preference ; food and beverage packaging ; green identity label ; information treatment ; plastics
Content