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A New Way to Evaluate Extensive Marketing Power
Xu Lijuan
Strategic Study of Chinese Academy of Engineering 2006, Volume 8, Issue 6, Pages 100-102
The extensive marketing power is the ability of obtaining the consumers' approval during the course
Keywords： marketing power extensive marketing power influencing power in market index of extensive marketing power
Marketing Research on China Railway’s “Go Global” Strategy
Zhu Ying,Zhang Xuecai,Xu Youding and Liu Yongxin
Strategic Study of Chinese Academy of Engineering 2017, Volume 19, Issue 5, Pages 49-55 doi: 10.15302/J-SSCAE-2017.05.009
Keywords： China Railway’s “Go Global” strategy railway marketing demand marketing choice
The effects of festivals and special events on city image design
LIU Yuan, CHEN Chong
Frontiers of Structural and Civil Engineering 2007, Volume 1, Issue 2, Pages 255-259 doi: 10.1007/s11709-007-0032-0
Keywords： Visual Identity reversal transmission marketing Behavior Identity
Toward sustainable intensification of agriculture in sub-Saharan Africa
Andreas BUERKERT, Eva SCHLECHT
Frontiers of Agricultural Science and Engineering 2020, Volume 7, Issue 4, Pages 401-405 doi: 10.15302/J-FASE-2020341
Across the African continent efforts to intensify agriculture have been limited to specific commodities, locations or particular production schemes. The causes for the widespread failure to overcome low land and labor productivity while maintaining ecosystem services have often be analyzed but remain poorly understood. A social-ecological system approach may help to better understand the complex nature of ecological disadvantages, postcolonial structures, limited connect between producers and consumer markets, low off-farm livelihood opportunities, partial underpopulation and lacking experience with the concept of sustainable production as a major impediment for sustainable intensification of the agricultural sector. Nevertheless, recent success stories in agro-pastoral systems as well as urban vegetable and animal production and associated value chains in West Africa, and in intensive mixed-cropping systems of the Great Lakes Region show the potential of stakeholder-driven agricultural intensification. Proper interpretation of these cases may provide lessons for a more widespread eco-intensification of smallholder agriculture in sub-Saharan Africa.
Keywords： colonial heritage land use marketing property rights subsistence agriculture urbanization value chains
Research Into Corporation Competence Appraisal Model Based on A New View
Hu Xiaohua,Xu Yanmei,Hong Zhenting,Cai Yiyu
Strategic Study of Chinese Academy of Engineering 2007, Volume 9, Issue 5, Pages 95-98
Marketing competence is part of corporation competence.applying corporation competence appraisal method, based on client value theory and conformity marketing marketing achievement competence, marketing information competence, marketing strategycompetence, marketing policy competence and marketing execution competence to establish marketing competence
Keywords： corporation competence marketing competence competence appraisal
Title Author Date Type Operation
Marketing Research on China Railway’s “Go Global” Strategy
Zhu Ying,Zhang Xuecai,Xu Youding and Liu Yongxin
Journal Article
The effects of festivals and special events on city image design
LIU Yuan, CHEN Chong
Journal Article
Toward sustainable intensification of agriculture in sub-Saharan Africa
Andreas BUERKERT, Eva SCHLECHT
Journal Article
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