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期刊论文 5

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2020 1

2017 1

2007 2

2006 1

关键词

中国铁路“走出去”；铁路市场需求；市场选择 1

企业竞争力 1

可拓力 1

可拓营销力指数 1

市场影响力 1

竞争力评价 1

营销力 1

营销竞争力 1

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评价企业营销力的一个新方法

徐丽娟

《中国工程科学》 2006年第8卷第6期页码 100-102

摘要：

市场的可拓性关系着企业市场营销工作的效率和效果，可拓营销力是企业在市场竞争过程中通过营销活动形成的获得消费者认同的能力。这种认同可能会直接带来销售额、利润，也有可能只是使消费者产生了对企业或者产品、品牌的兴趣，但是一定会为未来的企业销售活动打好良好的商誉基础。企业可拓营销力在企业发展中具有重要作用，文章基于企业营销活动的市场影响力讨论了企业可拓营销力指数，并为其科学评价提供了一个新的方法。

关键词：营销力可拓力市场影响力可拓营销力指数

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中国铁路“走出去”市场研究

朱颖,张雪才,许佑顶,刘永欣

《中国工程科学》 2017年第19卷第5期页码 49-55 doi: 10.15302/J-SSCAE-2017.05.009

摘要：

本文从“走出去”的宏观经济趋势背景出发，探索促进中国铁路发展的动因和趋势，结合全球铁路建设需求和制约市场选择的要素，定量分析了中国铁路“走出去”的市场规模和细分市场，筛选出中国铁路“走出去”的重点区域和重点项目。

关键词：中国铁路“走出去”；铁路市场需求；市场选择

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The effects of festivals and special events on city image design

LIU Yuan, CHEN Chong

《结构与土木工程前沿（英文）》 2007年第1卷第2期页码 255-259 doi: 10.1007/s11709-007-0032-0

摘要： City marketing provides a good vehicle to strengthen a city in competition. On the analysis of the important roles of events and city image in the context of city marketing, this paper suggests that holding festivals or special events is an effective approach to enhance city marketing. The positive impacts of festivals and special events, such as the identification of city image, the promotion of the transmission of city image, and the reversal of the negative image of the city, are discussed. The negative impacts of festivals and special events are also talked about. The unique image of the city could be identified by the City Mind Identity, the City Visual Identity and the City Behavior Identity concerned with festivals and special events.

关键词： Visual Identity reversal transmission marketing Behavior Identity

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Toward sustainable intensification of agriculture in sub-Saharan Africa

Andreas BUERKERT, Eva SCHLECHT

《农业科学与工程前沿（英文）》 2020年第7卷第4期页码 401-405 doi: 10.15302/J-FASE-2020341

摘要：

Across the African continent efforts to intensify agriculture have been limited to specific commodities, locations or particular production schemes. The causes for the widespread failure to overcome low land and labor productivity while maintaining ecosystem services have often be analyzed but remain poorly understood. A social-ecological system approach may help to better understand the complex nature of ecological disadvantages, postcolonial structures, limited connect between producers and consumer markets, low off-farm livelihood opportunities, partial underpopulation and lacking experience with the concept of sustainable production as a major impediment for sustainable intensification of the agricultural sector. Nevertheless, recent success stories in agro-pastoral systems as well as urban vegetable and animal production and associated value chains in West Africa, and in intensive mixed-cropping systems of the Great Lakes Region show the potential of stakeholder-driven agricultural intensification. Proper interpretation of these cases may provide lessons for a more widespread eco-intensification of smallholder agriculture in sub-Saharan Africa.

关键词： colonial heritage land use marketing property rights subsistence agriculture urbanization value chains