Journal Home Online First Current Issue Archive For Authors Journal Information 中文版

Strategic Study of CAE >> 2017, Volume 19, Issue 3 doi: 10.15302/J-SSCAE-2017.03.004

Development Strategies for the Quality and Brand of China’s Manufacturing Industry

1. Chinese Institute for Quality Research of Shanghai Jiao Tong University, Shanghai 200240, China;

2. AVIC China Aero-Polytechnology Establishment, Beijing 100028, China;

3. Shanghai Academy of Quality Management, Shanghai 200050, China;

4. Department of Industrial Engineering, Tsinghua University, Beijing 100084, China

Funding project:中国工程院咨询项目“制造强国战略研究(二期)”(2015-ZD-15) Received: 2017-04-25 Revised: 2017-05-19 Available online: 2017-07-10 14:17:52.000

Next Previous

Abstract

Since the promulgation of Made in China 2025, the central government and many provinces in China have launched numerous action plans and outlines regarding quality development. Meanwhile, they have declared that China is ready to implement the strategy of becoming a global power in manufacturing quality. The concepts of improving quality and brand have become common sense in China's society. However, in order to achieve the strategic target of becoming a global power in manufacturing quality, two critical issues must be solved. First, how should the manufacturing industry adapt its quality and brand to the requirements of the "new normal" of China's economy? And second, how should the manufacturing industry undertake the new mission of supply-side structural reform? These authors examine the new challenges confronting the quality and brand of China's manufacturing industry, and propose action plans and policy suggestions for quality improvement and brand development in the manufacturing industry.

Figures

Fig. 1

Fig. 2

Fig. 3

References

[ 1 ] Guo Z, Lin Z Q, Deng J, et al. Development of brand made in China: Problems, causes and upgrade strategies [J]. Strategic Study of CAE, 2015, 17(7): 63–69. Chinese. link1

[ 2 ] Quality in the past central economic work conferences [J]. Brand & Standardization, 2016 (11): 50–53. Chinese.

[ 3 ] General Administration of Quality Supervision, Inspection and Quarantine. China’s “highest honor” in the field of quality will set up a quality benchmark for the whole society [EB/OL]. (2015-06-24) [2017-03-20]. http://www.aqsiq.gov.cn/zjxw/zjxw/zjft-pxw/201506/t20150624_443306.htm.Chinese.

[ 4 ] General Administration of Quality Supervision, Inspection and Quarantine. National quality competitiveness index bulletin of 2014 [EB/OL]. (2016-06-17) [2017-03-20].

[ 5 ] Lin Z Q. Made in China 2025 and strategies for manufacturing brand improvement [J]. Journal of Chinese Academy of Govern-ance, 2016 (4): 4–9. Chinese. link1

[ 6 ] Industrial brand cultivation demonstration enterprises in 2015 [J]. China Brand, 2016 (7): 43. Chinese.

[ 7 ] Zhang Q Y. BrandZ 2016 global brand top 100 list [N]. People’s Post and Telecom, 2016-06-14(06). Chinese.

[ 8 ] The World Bank declines the GDP growth of China from 7.1% to 6.9 % [EB/OL]. (2015-10-05) [2017-03-25]. http://www.nbd.com.cn/articles/2015-10-05/951117.html. Chinese.

[ 9 ] Shi Z H, Huo L H, Wang Y Y. Purchasing managers index of man-ufacturing rises steadily in China in 2016 [N]. China Information-News, 2017-01-18(03). Chinese. link1

[10] General Administration of Quality Supervision, Inspection and Quarantine. The announcement of quality status of products supervised and inspected by state in 2016 [EB/OL]. (2017-01-23) [2017-03-31]. http://www.aqsiq.gov.cn/xxgk_13386/zxxx-gk/201701/t20170122_481653.htm. Chinese.

[11] Survey results of quality management in manufacturing enterpris-es in 2015 [J]. China Quality Certification, 2016 (10): 13.

[12] General Administration of Quality Supervision, Inspection and Quarantine. Typical cases in “sword of quality supervision and inspection” in 2015 [EB/OL]. (2016-03-15) [2017-04-09]. http://www.aqsiq.gov.cn/zjxw/zjxw/zjftpxw/201603/t20160315_462783.htm. Chinese.

[13] National Manufacturing Power Construction Strategy Committee. Blue book on made in China 2025 (2016) [M]. Beijing: Publishing House of Electronics Industry, 2016. Chinese.

[14] Big data on Chinese oversea traveling in 2016: 109.8 billion dol-lars for 122 million visits [EB/OL]. (2017-01-26) [2017-04-16]. http://travel.people.com.cn/n1/2017/0124/c41570-29045977.html. Chinese.

[15] Expanding the supply of high quality products and services [EB/OL]. (2016-12-01) [2017-04-20]. http://politics.people.com.cn/n1/2016/1201/c1001-28915758.html. Chinese.

[16] General Administration of Quality Supervision, Inspection and Quarantine. Making quality as an important link in the reform of the supply front [EB/OL]. (2016-09-08) [2017-04-23]. http://www.aqsiq.gov.cn/ldzz/zsp/zyjh/201609/t20160908_473537.htm. Chinese.

[17] Brand development is the direction for structure improvement of supply and demand [EB/OL]. (2016-07-11) [2017-04-23]. http://finance.people.com.cn/n1/2016/0711/c70846-28543704.html. Chinese.

[18] Gao D K. Proposals for more accurate targeting of small and me-dium enterprises to support the real economy [N]. Consumption Daily, 2016-03-07(02). Chinese. link1

[19] Small and medium-sized enterprises provide more than 50% taxes and 80 % jobs [EB/OL]. (2014-05-27) [2017-05-06]. http://www.chinanews.com/gn/2014/05-27/6215933.shtml. Chinese.

Related Research