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Strategic Study of CAE >> 2020, Volume 22, Issue 2 doi: 10.15302/J-SSCAE-2020.02.009

Development Status and Prospects of Digital Creative Technology in China

1. College of Electronics and Information Engineering, Shenzhen University, Shenzhen 518060, China;

2. Technical Management Center, China Media Group, Beijing 100020, China

Funding project:CAE Advisory Project “Strategic Research on Emerging Industry Development (2035)” (2018-ZD-12) Received: 2019-12-13 Revised: 2020-02-27 Available online: 2020-03-27

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Abstract

As one of the strategic emerging industries identified in the 13th Five-Year Plan of China, digital creative industry lives in the digital and networked era; it focuses on culture, content, and copyright, and drives the development of surrounding industries through integration and penetration. The key to developing the digital creative industry is digital creative technology and creative design, where, however, China has weaknesses and does not have a clear development path. In this paper, by analyzing industry data, we systematically describe the current development status of digital creative technology in China, including enabling technology, application technology, and end-user device technology, and summarize the problems and weaknesses of China in ultra-high definition (UHD) video, 3D audio, virtual/augmented reality, and software for digital content generation and creative design. Our investigation suggests that it will promote the development of China’s digital creative technology by: (1) establishing national science and technology key projects and national engineering research centers on digital creative technology, (2) improving the quality of talents on digital creative technology, and (3) actively participating international cooperation and increasing the influence of Chinese culture.

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