2002, Volume 4, Issue 5
Strategic Study of CAE >> 2002, Volume 4, Issue 5
The Development Strategy of Lube Oil Corporations in China in the New Circumstances
Great Wall Lube Oil Group Co. Ltd . , SINOPEC, Beijing 100085, China
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Abstract
The lube oil corporations in China should create name brand products, and form competition advantage through product serialization, product mix rationalization, mass production and scale marketing, and management modernization. They should realize interregional and international operation, build great scale with strength and rebuild strength with great scale, improve their overall quality to accept challenge. Based on particular analyses of lube oil marketing actuality in China and the future situation, the paper brings forward seven ideas for lube oil corporations development in China. They are： forming great scale management through reforming corporation and strong corporations unity; internationalization management through carrying out image strategy and forming brand advantage, increasing product competitiveness through adjusting product mix; creating core competition ability through increasing investment in science and technology; enhancing product quality credit through strengthening quality management; doing better technical services through reinforcing marketing net construction, and enhancing corporation competition ability through deepening management and modern technique.
Keywords
lube oil ; corporation ; development strategy ; competitivenese
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