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marketing 2

Behavior Identity 1

China Railway’s “Go Global” strategy 1

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colonial heritage 1

competence appraisal 1

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extensive marketing power 1

index of extensive marketing power 1

influencing power in market 1

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A New Way to Evaluate Extensive Marketing Power

Xu Lijuan

Strategic Study of CAE 2006, Volume 8, Issue 6, Pages 100-102

Abstract:

The extensive marketing power is the ability of obtaining the consumers' approval during the course

Keywords： marketing power extensive marketing power influencing power in market index of extensive marketing power

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Marketing Research on China Railway’s “Go Global” Strategy

Zhu Ying,Zhang Xuecai,Xu Youding and Liu Yongxin

Strategic Study of CAE 2017, Volume 19, Issue 5, Pages 49-55 doi: 10.15302/J-SSCAE-2017.05.009

Abstract: development, and combines the requirements of global railway construction and the factors restricting its marketing#39;s "Go Global" strategy, and selects the key areas and projects related to railway marketing

Keywords： China Railway’s “Go Global” strategy railway marketing demand marketing choice

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The effects of festivals and special events on city image design

LIU Yuan, CHEN Chong

Frontiers of Structural and Civil Engineering 2007, Volume 1, Issue 2, Pages 255-259 doi: 10.1007/s11709-007-0032-0

Abstract: City marketing provides a good vehicle to strengthen a city in competition.On the analysis of the important roles of events and city image in the context of city marketing, thispaper suggests that holding festivals or special events is an effective approach to enhance city marketing

Keywords： Visual Identity reversal transmission marketing Behavior Identity

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Toward sustainable intensification of agriculture in sub-Saharan Africa

Andreas BUERKERT, Eva SCHLECHT

Frontiers of Agricultural Science and Engineering 2020, Volume 7, Issue 4, Pages 401-405 doi: 10.15302/J-FASE-2020341

Abstract:

Across the African continent efforts to intensify agriculture have been limited to specific commodities, locations or particular production schemes. The causes for the widespread failure to overcome low land and labor productivity while maintaining ecosystem services have often be analyzed but remain poorly understood. A social-ecological system approach may help to better understand the complex nature of ecological disadvantages, postcolonial structures, limited connect between producers and consumer markets, low off-farm livelihood opportunities, partial underpopulation and lacking experience with the concept of sustainable production as a major impediment for sustainable intensification of the agricultural sector. Nevertheless, recent success stories in agro-pastoral systems as well as urban vegetable and animal production and associated value chains in West Africa, and in intensive mixed-cropping systems of the Great Lakes Region show the potential of stakeholder-driven agricultural intensification. Proper interpretation of these cases may provide lessons for a more widespread eco-intensification of smallholder agriculture in sub-Saharan Africa.

Keywords： colonial heritage land use marketing property rights subsistence agriculture urbanization value chains

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Research Into Corporation Competence Appraisal Model Based on A New View

Hu Xiaohua,Xu Yanmei,Hong Zhenting,Cai Yiyu

Strategic Study of CAE 2007, Volume 9, Issue 5, Pages 95-98

Abstract:

Marketing competence is part of corporation competence.applying corporation competence appraisal method, based on client value theory and conformity marketing marketing achievement competence, marketing information competence, marketing strategycompetence, marketing policy competence and marketing execution competence to establish marketing competence

Keywords： corporation competence marketing competence competence appraisal