绿色消费是我国生态文明建设与持续发展的重要组成部分。要推进绿色消费，首先应厘清我国进一步的发展路径。我国下一阶段的发展重点应由量转质，所对应的绿色消费，本质上应是一种精致、适度、重视精神提升的消费模式。本文结合我国现状，明确绿色消费理念，基于这一理念提出相关政策建议。

Green consumption is an important part of China’s ecological civilization building and sustainable development. To promote green consumption, it is critical to clarify the development path of China in the next period. The focus of China’s future development should be shifted to quality rather than quantity. Accordingly, green consumption should be understood as a consumption style that is sophisticated and moderate, with an emphasis on spiritual uplift. The paper will further expound the concept and offer some suggestions for public policies.