虚拟现实（VR）技术以高度沉浸感为用户带来全新的多感官交互体验，推动产生新兴服务业态并以新服务模式促进传统行业转型升级，推动高附加值、高层次和多元化服务产业体系建设。本文梳理了 VR产业链结构和关键技术发展现状，剖析了 VR与服务业融合应用的前景、方法与场景分类，分析了 VR产业的发展趋势以及我国 VR产业在产业链供给、应用落地、行业规范和专业人才培育等方面面临的主要问题。研究建议：加强基础研发投入，突破核心技术难点；培育领头试点项目，打造示范应用平台；构建配套服务体系，营造良好的产业发展环境；健全高技能人才队伍建设，提升我国在全球 VR产业布局中的竞争优势，加速服务业的智能化、交互性、定制化发展。

The virtual reality (VR) technology brings a new multi-sensory interactive experience to users with a high degree of immersion, generates emerging service formats, empowers the upgrading of traditional industries, and provides high value-added, high-level, and diversified services to society. This study outlines the VR industry chain and the development trends of key technologies, and analyzes the prospects, methods, and scenario classification of the integration of VR and the service industry. The study reveals the development trends and major challenges of China's VR industry in terms of industrial chain supply, application implementation, industry standards, and professional talent cultivation. Furthermore, we propose the following recommendations: (1) strengthening investment in basic research and development, focusing on breaking through core technical difficulties; (2) cultivating leading pilot projects to create demonstration platforms; (3) building a supporting service system to create a sound industrial development environment; and (4) increasing efforts in talent training and international cooperation to enhance China's competitive advantages in the global arrangement of the VR industry, thereby accelerating the intelligent, interactive, and customized development of the service industry.