基于产业链视角的我国风电设备产业商业模式创新研究
Research on the business model innovation of wind power equipment manufacturing industry in China based on industrial chain
本文从产业链的视角分析了我国风电设备产业零部件制造、整机组装、运营服务等环节的发展状况,并借助于宏观环境分析方法(即PEST分析方法)讨论了我国风电设备产业商业模式的战略格局,进一步结合我国风电设备产业的市场细分差别化设计商业模式创新的细分型、整合型、收缩型和扩张型四大模式。最后,提出了保障风电设备产业商业模式创新的政策建议。
From the perspective of industrial chain, the related links of wind power equipment industry in our country is analyzed, including components manufacturing, machine assembling and operation service. And the strategic pattern of business model is discussed based on PEST analysis .The concept of business model innovation design includes segment type, contraction type, integration type and extended type. Finally, the suggestions are put forward to guarantee the business model innovation of wind power equipment industry in our country.
风电设备产业 / 商业模式创新 / 产业链 / PEST分析
wind power equipment manufacturing industry / business model innovation / industrial chain / PEST analysis
1978年出生,男,江苏连云港市人,博士,副教授,硕士生导师,主要从事全球生产网络与本地企业升级方面的研究
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