越来越多的企业开始从产品和市场推广竞争转向产品源头竞争，即通过降低产品开发成本，提高产品开发速度，价值工程是降低开发成本的行之有效的方法；以广东高露洁公司为背景，介绍了日化企业利用价值工程降低产品开发成本的做法。

With the development of market competition, more and more enterprises turn the traditional competition of market development to the competition of production development, i.e. , through the cost cutting and speeding up the product development. Value engineering is a good way to cut down development cost in new product development. This paper introduces the experience in application of value engineering in a daily chemical enlerprise,Colgate Co. Ltd (Guangzhou)The experience of the case study is useful for other companies.