实施知识产权战略设计，构建知识产权赢利模式，对增强企业核心竞争力，具有深远的战略意义；针对企业在知识产权保护方面存在的问题，提出相应对策和建议。

At present, more and more enterprises are confronted with the problem of how to protect their intellectual property. So, it's very urgent for many enterprises to strengthen the management of their intellectual property. Hence, to design the strategy of protecting intellectual property, build the operation model based on it and reinforce the core competency is a matter of having profound senses. This paper puts forward the corresponding countermeasures and suggestions on the problem of protection of the intellectual property.