从社会和顾客的需要入手，研究了全新产品创意的生成技术及流程图，并分析了“会飞的机器”的创意生成方法和过程，探索了全新产品创意生成的内在规律性。文章首先确定所要构思“产品”的主要特征,再依据物元的蕴含性找到根本特征，进一步寻找具备这些特征的事物和量值。根据事物、特征、量值之间的相依关系按照一定的原理进行组合得出一个系统集合，对这个系统集合进行修整、完善、优化，得出全新产品创意集合。

Starting with the requirements of the society and consumers, this article focuses on the study of the flowchart and the technique of forming the ideas of creating a completely new product. Taking the analysis of the process of forming the idea of inventing a flying machine as an example, it explores the internal law of forming the ideas of creating a completely new product.

In the course of the study, the following steps are taken： Firstly, find the main characteristics of the product designed in mind. Secondly, look for the matter which possesses these characteristics according to the implicative nature of matter-element. Thirdly, compose these elements on the basis of their internal relations and a proper principle to get a system set of matter-element. Finally, adjust, perfect and evaluate it and get the set of ideas of creating a completely new product.