秦巴山区既是世界级名山和华夏文明发源地，同时也是我国重要生态环境保护区和连片贫困地区之一，区内面临着经济发展与生态保护的矛盾。本文结合秦巴山区的文化旅游资源特点，顺应旅游产业发展趋势，提出了发展文化旅游产业、推动秦巴山区突破发展的基本思路。在分析秦巴文化旅游资源价值的基础上，文章明确了秦巴文化旅游产业发展的战略思路、战略目标、战略重点以及空间布局，并提出了秦巴文化旅游产业发展的对策建议。

The Qinba Mountain Area—not only the origin of the world-class mountains and Chinese civilization, but also one of the important ecological-environmental reserves and poverty stricken areas—is conflicted between economic development and ecological protection. In order to comply with the development trend of tourism industry, this paper puts forward the basic ideas to develop the cultural tourism industry and promote the breakthrough of the Qinba Mountain Area development by combining the cultural tourism features of this district. Based on the evaluation of tourism resources, this paper formulates strategic thought, goals, focus area, and spatial arrangements, and proposes corresponding countermeasures and suggestions for the cultural tourism industry in the Qinba Mountain Area.