数字创意产业以科学技术和文化艺术为输入，以经济价值和文化影响为输出，是驾驭数字技术的创意内容业和创意制造业的总称，在“十三五”时期首次被列为国家战略性新兴产业，为我国产业转型升级、数字经济繁荣发展发挥了重要作用。本文旨在从宏观层面研究数字创意产业的创新发展方向，总结我国数字创意产业的发展经验并探讨产业未来发展建议。通过比较分析国内外数字创意产业的概念、内涵和发展思路，系统梳理了我国数字创意产业的发展特征、发展状况以及存在问题，并据此形成了我国数字创意产业的总体发展思路。研究提出了我国数字创意产业持续性创新和发展的四大方向：数字文化创意技术装备创新、数字文化内容创新、创新设计发展、融合渗透创新发展，并在数字创意产业的科技攻关、创新机构、平台企业、人才培养、监管服务、产业聚集等方面提出了对策建议。

Digital creative industry is the collective name for the creative content industry and creative manufacturing industry that make effective use of digital technology; it takes science and technology, culture and art as input, and economic value and cultural influence as output. The digital creative industry is identified as one of the national strategic emerging industries for the first time during the 13th Five-Year Plan period, and has played an important role in advancing China’s industrial transformation and upgrading and in prospering the digital economy. This paper aims to study the innovation and development direction of the digital creative industry at a macro level, summarizes the development experiences in China, and discusses the future development of the industry. Through a comparative analysis of the concepts and implications of the digital creative industry in China and abroad, the development characteristics, status, and problems of the digital creative industry in China are systematically sorted out, and the overall development ideas of the industry in China are formed accordingly. Furthermore, four major directions is proposed for the continuous innovation and development of China’s digital creative industry, namely, digital cultural creative technology and equipment innovation, digital cultural content innovation, innovative design, and integrated innovation. Moreover, countermeasures and suggestions are put forward on the development and expansion of the digital creative industry, in terms of scientific and technological research, innovation institutions, platform enterprises, talent training, supervision services, and industrial clusters.