通用航空以其自身包含范围广泛等优点，近些年得到了广泛重视，通航企业数量迅速增加，通用航空企业规模不断扩大。但是，通用航空企业要保持快速发展，并创造更多的社会价值和市场价值，选择合适的运营模式就显得至关重要。本文通过借鉴发达国家经验，结合我国通用航空企业发展的实际需求，对中国通用航空公司及相关企业的运营模式进行了深入研究。同时，以辽宁锐翔通用航空有限公司为例，采用理论结合实际情况，应用PEST-SWOT 分析方法，全面系统地分析了辽宁锐翔通用航空有限公司的发展所具备的内部优势、劣势和面临的机遇、威胁，并提出了相应的发展策略。

General aviation involves a diverse range of business and has attracted wide attention in recent years. The number and scale of general aviation enterprises have increased rapidly. To maintain sustainable development and create higher social and market values, it is very important to choose an appropriate operation mode for the general aviation enterprises. In this paper, an in-depth study on the operation mode of general aviation companies in China and related enterprises is conducted by drawing lessons from the experience of developed countries and combining with the actual needs of China’s general aviation enterprises. Meanwhile, taking Liaoning Ruixiang General Aviation Co., Ltd. as an example, this paper systematically analyzes the internal advantages, disadvantages, opportunities, and external threats of the company by using a PEST-SWOT method and combining theory with practice. It also puts forward corresponding development strategies.