可拓策划研究

杨春燕1、张拥军2

中国工程科学 ›› 2002, Vol. 4 ›› Issue (10) : 73-78.

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PDF(4112 KB)
中国工程科学 ›› 2002, Vol. 4 ›› Issue (10) : 73-78.
学术研讨

可拓策划研究

  • 杨春燕1、张拥军2

作者信息 +

Study on Extension Strategic Tactical Planning

  • Yang Chunyan1、 Zhang Yongjun2

Author information +
History +

摘要

可拓策划是从处理矛盾问题的角度,应用可拓学的方法而进行的策划。文章简介了可拓策划的基本思想、理论和方法,试图用形式化的方法告诉人们,在遇到矛盾问题时,如何生成策划创意,如何进行全面的资源分析、寻找可拓资源,以化不相容为相容,化对立为共存。在可拓策划的实务操作部分,介绍了资源整合的可拓策划、项目的可拓策划、市场开拓的可拓策划及危机防范与处理的可拓策划。

Abstract

Extension Strategic Tactics Planning (ESTP), based upon the science of extenics, is established along a perspective of solving contradictory problems. In this paper, the fundamental thoughts, theories and methods of ESTP are introduced concisely. The highlights of the paper are that the techniques, used in case of contradiction to tackle such problems as how to generate the ideas of strategic tactical planning, how to completely analyze the resources, how to exploit extension resources, how to transfer the incompatible into the compatible, and how to transfer the opposite into the co-existent, are developed in a formalized way. And regarding ESTP's practice,the applications of ESTP in resource integration, project, product innovation market development, and crisis prevention and handling are introduced.

关键词

可拓策划 / 矛盾问题 / 可拓方法 / 创意生成 / 可拓资源

Keywords

extension strategic tactical planning / contradictory problem / extension method / idea generation / extension resource

引用本文

导出引用
杨春燕,张拥军. 可拓策划研究. 中国工程科学. 2002, 4(10): 73-78

参考文献

基金
国家自然科学基金资助项目(70140003),广东省自然科学基金资助项目(010049)
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