文章探讨两个问题：1.企业技术创新的概念。在自主研究的基础上，借鉴其他学者的研究成果，概括了企业技术创新的7个特征，给出了一个比较科学全面的企业技术创新定义。2.企业技术创新的举措：a.开发新产品，概括了新产品的分类、特征和定义，新产品开发的10个小阶段，新产品的构成要素及新产品开发的一般原则；b.采用新技术，包括创设科研机构、吸引创新型科技人才，采用新技术，创造新的国际技术标准，更新设备和工艺，推广绿色技术；c.开辟新的市场；d.开拓新的原料供应来源；e.采用新的组织和管理方式。

This paper consists of two parts. The first part defines the conception of the industrial technology innovation, summarizes 7 features of it, and then gives a more scientific and comprehensive definition of it. The second part discusses the three major measures of industrial technology innovation ： First, the innovation of new product, which generalizes the classification, characters, definition and component elements of new product, as well as the ten steps of and the principles on innovation of product. Secondly, adoption of new technology, which involves establishment of research institute, attraction of scientific talents and comprehensive utilization of new technology, creation of international technical standard, update of machinery and arts and development of environmental technology. Thirdly, promotion of other innovations, which includes development of new markets, new suppliers and new managements.