
省级图书发行集团连锁经营的问题与对策分析
曹杰1、王娓娓2、何建敏1
Analysis on Issues and Countermeasures in Chained Operation for Provincial Book Issue Corporation
Cao Jie1、 Wang Weiwei2、 He Jianmin1
传统的图书发行集团管理模式已经不适应形势发展和竞争的需要,连锁经营是提高发行集团经营绩效的关键方法。分析了省级图书发行集团开展连锁经营所面临的6大矛盾,分析了解决矛盾的对策以及解决矛盾时可能产生的风险和规避风险的策略。
The traditional book issue corporation management mode is not adapted for developing situation and competitive demand. Chained operation is the key method to improve its management performance. This paper presents six contradictions, which book issue corporation would be faced if it implements chained operation, then presents countermeasures to solve those contradictions. Some possible risk which would rise during solving those contradictions and riskavoiding strategy are analyzed.
book issue corporation / chained operation / management
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