探讨了全球化市场背景下企业所面临的市场个性化需求和现场共性化生产要求间的矛盾，指出了我国钢铁行业追求的主流生产模式应是“大规模定制”，分析了国内钢铁企业推行“大规模定制”生产模式亟待解决的问题。结合实际，总结分析了宝山钢铁股份有限公司（宝钢）推进“大规模定制”模式所取得的初步成果和经验。

In this paper, the conflict between individual needs of market and the efficient mass production requirement of manufacture under the background of market globalization is discussed, a trend that the main production mode for domestic steel industry should be the “mass customization” is pointed out. Summarizing the practice of Baosteel Co .Ltd. on production mode since 1980s,the need and the favorable conditions of putting the new production mode into practice in Baosteel are illustrated and the problems to be settled are remarked.