以单特征不相容问题及其解变换的研究为基础，探讨多特征不相容问题的结构、判断方法和求解方法，并以在市场营销中的应用为例说明其应用价值。这一研究将为矛盾问题的智能化处理提供新的工具。

Based on the study of single-characteristic incompatibility problem and the transformation of solving it,  the structure, judging methods and solving methods of multi-characteristic incompatibility problem are studied.  The transformation for solving incompatibility problem is called solution transformation.  Its applied value will be explained through its application in marketing.  This study will provide new tools for the intelligent disposal of contradiction problem.