文章从一个新视角对企业竞争力进行了探讨，着重于对企业营销竞争力的分析，借鉴企业竞争力评 价方法，以顾客价值理论和整合营销理论为基础，选择营销业绩竞争力、营销信息竞争力、营销战略竞争力、 营销策略竞争力和营销执行竞争力５个评价指标，构建企业营销竞争力评价模型，并对其评价方法进行研究。

Marketing competence is part of corporation competence.  This paper,  applying corporation competence appraisal method,  based on client value theory and conformity marketing theory,  chooses five appraisal indexes, i.e.  marketing achievement competence,  marketing information competence,  marketing strategy competence, marketing policy competence and marketing execution competence to establish marketing competence appraisal model,  then studies the appraisal method.