The main obstacle restricting manufacturing industry in China from being stronger is such not good enough products’ quality. One of the main issues that cause the low product quality is its relatively low reliability. Thus, based on the analysis on the mechanism of product reliability, we claim that reliability design should be incorporated at the very beginning of product design. In order to improve the efficiency of product design and to release the new products to the market more quickly, we propose a framework of coordinated reliability design supported by the information technology to gain the competitive advantages.