Marketing competence is part of corporation competence.  This paper,  applying corporation competence appraisal method,  based on client value theory and conformity marketing theory,  chooses five appraisal indexes, i.e.  marketing achievement competence,  marketing information competence,  marketing strategy competence, marketing policy competence and marketing execution competence to establish marketing competence appraisal model,  then studies the appraisal method.