Journal Home Online First Current Issue Archive For Authors Journal Information 中文版

Strategic Study of CAE >> 2023, Volume 25, Issue 1 doi: 10.15302/J-SSCAE-2023.01.704

Service-Oriented Manufacturing Mode for Agricultural Machinery Manufacturing Industry

1. School of Management, Jiangsu University, Zhenjiang 212013, Jiangsu, China;
2. China Institute for Agricultural Equipment Industry Development, Jiangsu University, Zhenjiang 212013, Jiangsu, China

Funding project:National Key R&D Program project (2020YFB17135 01); National Natural Science Fund project (71772080) Received: 2022-07-06 Revised: 2022-09-16

Next Previous

Abstract

Agricultural machinery manufacturing industry is an important basis for ensuring food security and boosting agricultural modernization. The service-oriented manufacturing of China’s agricultural machinery manufacturing industry is in the embryonic exploration stage, and the servitization level lags behind the international advanced level, resulting in being difficult to meet the needs of the current agricultural production and the high-quality development of the future industry. Based on the current development status of China’s agricultural machinery manufacturing industry, this paper deeply analyzes the cases and experiences of three world-famous agricultural machinery manufacturing enterprises’ servitization transformation, and on this basis summarizes and refines three types of service-oriented manufacturing modes of agricultural machinery manufacturing industry that are applicable to China’s actual conditions. Our research showed that the service-oriented manufacturing modes vary for different scenarios; service capability construction is both object- and organization-oriented; and the service-oriented manufacturing modes of foreign agricultural machinery industry have a strong tendency of being convergent. Therefore, we suggest that industrial cooperation should be strengthened to integrate global advantageous resources, professional service teams should be cultivated to gain differentiated competitive advantages, and innovation in both technology and service should be launched to solve China’s agricultural problems.

Figures

图1

References

[ 1 ] 令狐克睿 , 简兆权‍ . 制造业服务化价值共创模式研究——基于服务生态系统视角 [J]‍. 华东经济管理 , 2017 , 31 6 : 84 ‒ 92 ‍.
Linghu K R , Jian Z Q‍ . The research on the value co-creation model of manufacturing servitization: A service ecosystem perspective [J]‍. East China Economic Management , 2017 , 31 6 : 84 ‒ 92 ‍.

[ 2 ] 朱高峰 , 唐守廉 , 惠明 , 等‍ . 制造业服务化发展战略研究 [J]‍. 中国工程科学 , 2017 , 19 3 : 89 ‒ 94 ‍.
Zhu G F , Tang S L , Hui M , al e t ‍. A study on China´s manufacturing servitization development strategy [J]‍. Strategic Study of CAE , 2017 , 19 3 : 89 ‒ 94 ‍.

[ 3 ] 肖挺‍ . 制造企业服务化、产品技术创新与组织变革 [J]‍. 中国科技论坛 , 2021 5 : 46 ‒ 56 ‍.
Xiao T‍ . Manufacturing enterprises servitization, product technology innovation and organizational change [J]‍. Forum on Science and Technology in China , 2021 5 : 46 ‒ 56 ‍.

[ 4 ] Taques F H, López M G, Basso L F, al et‍. Indicators used to measure service innovation and manufacturing innovation [J]‍. Journal of Innovation & Knowledge, 2021, 6(1): 11‒26‍.

[ 5 ] 李佩 , 罗必良‍ . 农机作业服务市场的"本地化"及其"价格悖论" [J]‍. 华中农业大学学报社会科学版 , 2022 3 : 47 ‒ 57 ‍.
Li P , Luo B L‍ . The "localization" of the agricultural mechanization service market and its "price paradox" [J]‍. Journal of Huazhong Agricultural UniversitySocial Sciences Edition , 2022 3 : 47 ‒ 57 ‍.

[ 6 ] 吉星 , 张红霄‍ . 农业补贴与农户农机服务购买: 理论线索和经验证据 [J]‍. 经济经纬 , 2022 , 39 1 : 47 ‒ 58 ‍.
Ji X , Zhang H X‍ . Agricultural subsidies and farmers´ purchase of agricultural machinery services: Theoretical clues and empirical evidence [J]‍. Economic Survey , 2022 , 39 1 : 47 ‒ 58 ‍.

[ 7 ] 黄季焜‍ . 加快农村经济转型, 促进农民增收和实现共同富裕 [J]‍. 农业经济问题 , 2022 7 : 4 ‒ 15 ‍.
Huang J K‍ . Facilitating farmer´s income growth and common prosperity through accelerating rural economic transformation [J]‍. Issues in Agricultural Economy , 2022 7 : 4 ‒ 15 ‍.

[ 8 ] 黄祖辉 , 胡伟斌‍ . 全面推进乡村振兴的十大重点 [J]‍. 农业经济问题 , 2022 7 : 15 ‒ 24 ‍.
Huang Z H , Hu W B‍ . Ten key to comprehensively promoting rural revitalization [J]‍. Issues in Agricultural Economy , 2022 7 : 15 ‒ 24 ‍.

[ 9 ] 刘成良 , 林洪振 , 李彦明 , 等‍ . 农业装备智能控制技术研究现状与发展趋势分析 [J]‍. 农业机械学报 , 2020 , 51 1 : 1 ‒ 18 ‍.
Liu C L , Lin H Z , Li Y M , al e t ‍. Analysis on status and development trend of intelligent control technology for agricultural equipment [J]‍. Transactions of the Chinese Society for Agricultural Machinery , 2020 , 51 1 : 1 ‒ 18 ‍.

[10] 王翌秋 , 李康涛 , 曹蕾‍ . 我国农机融资租赁发展现状与运行模式研究 [J]‍. 中国农机化学报 , 2021 , 42 10 : 213 ‒ 217 ‍.
Wang Y Q , Li K T , Cao L‍ . Research on the status and operating mode of agricultural machinery financial leasing in China [J]‍. Journal of Chinese Agricultural Mechanization , 2021 , 42 10 : 213 ‒ 217 ‍.

[11] 王康周 , 彭波 , 江志斌‍ . 新一代信息通信技术在装备制造业服务化中的作用: 基于我国4家企业的案例研究 [J]‍. 中国机械工程 , 2018 , 29 18 : 2259 ‒ 2267 ‍.
Wang K Z , Peng B , Jiang Z B‍ . Roles of new generation of ICT in servitization of equipment manufacturing: A case study based on four Chinese companies [J]‍. China Mechanical Engineering , 2018 , 29 18 : 2259 ‒ 2267 ‍.

[12] 唐国锋 , 李丹‍ . 工业互联网背景下制造业服务化模式创新影响因素及驱动机理: 基于扎根理论的多案例研究 [J]‍. 科技管理研究 , 2022 , 42 1 : 123 ‒ 130 ‍.
Tang G F , Li D‍ . Influencing factors and driving mechanism of manufacturing service mode innovation under the background of industrial internet: Multi-case study based on grounded theory [J]‍. Science and Technology Management Research , 2022 , 42 1 : 123 ‒ 130 ‍.

[13] M‍ Drake D. A profile of the farm machinery industry: The power to help farmers feed the world [M]‍. New York: Business Expert Press, 2021‍.

[14] Kamalaldin A, Linde L, Sjödin D, et al. Transforming provider-customer relationships in digital servitization: A relational view on digitalization [J]‍. Industrial Marketing Management, 2020, 89: 306‒325‍.

[15] 黎明‍‍ . 星光农机全程机械化解决方案助力春耕 [J]‍. 农机质量与监督 , 2022 4 : 41 ‍.
Li M‍ . Xingguang agricultural machinery´s full mechanized solutions help spring farming [J]‍. Agricultural Machinery Quality Supervision , 2022 4 : 41 ‍.

[16] 姚彬‍ . 领航农事服务产业, 雷沃阿波斯农业服务产业联盟成立 [J]‍. 当代农机 , 2019 12 : 18 ‒ 19 ‍.
Yao B‍ . Piloting the agricultural service industry, the Lovol Arbos agricultural service industry alliance was established [J]‍. Contemporary Farm Machinery , 2019 12 : 18 ‒ 19 ‍.

[17] 周双雪‍ . 一拖东方红农业服务平台亮相 [J]‍. 农机市场 , 2020 10 : 53 ‍.
Zhou S X‍ . Yituo Dongfanghong agricultural service platform appeared [J]‍. Agricultural Machinery Market , 2020 10 : 53 ‍.

[18] 罗建强 , 李丰源 , 李洪波‍ . 农机装备服务型网络协同制造模式构建及运行机制设计 [J]‍. 中国科技论坛 , 2021 12 : 70 ‒ 78 ‍.
Luo J Q , Li F Y , Li H B‍ . Mode construction and operation mechanism design of service-oriented network cooperative manufacturing for agricultural machinery equipment [J]‍. Forum on Science and Technology in China , 2021 12 : 70 ‒ 78 ‍.

[19] 罗建强 , 蒋倩雯‍ . 数字化转型下产品与服务创新优先级演化分析——基于海尔智家案例 [J]‍. 科学学研究 , 2022 , 40 9 : 1710 ‒ 1720 ‍.
Luo J Q , Jiang Q W‍ . Priority evolution of product and service innovation under digital transformation: Based on the case of Haier smart home [J]‍. Studies in Science of Science , 2022 , 40 9 : 1710 ‒ 1720 ‍.

Related Research