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《中国工程科学》 >> 2019年 第21卷 第3期 doi: 10.15302/J-SSCAE-2019.03.021

我国通用航空公司及相关企业的运营模式探究

1. 沈阳航空航天大学民用航空学院,沈阳 110136;

2. 沈阳航空航天大学通用航空研究院,沈阳 110136;

3. 沈阳航空航天大学经济与管理学院,沈阳 110136

资助项目 :中国工程院咨询项目“中国通用航空发展的瓶颈问题研究”(2017-XZ-03) 收稿日期: 2018-04-10 修回日期: 2019-03-15

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摘要

通用航空以其自身包含范围广泛等优点,近些年得到了广泛重视,通航企业数量迅速增加,通用航空企业规模不断扩大。但是,通用航空企业要保持快速发展,并创造更多的社会价值和市场价值,选择合适的运营模式就显得至关重要。本文通过借鉴发达国家经验,结合我国通用航空企业发展的实际需求,对中国通用航空公司及相关企业的运营模式进行了深入研究。同时,以辽宁锐翔通用航空有限公司为例,采用理论结合实际情况,应用PEST-SWOT 分析方法,全面系统地分析了辽宁锐翔通用航空有限公司的发展所具备的内部优势、劣势和面临的机遇、威胁,并提出了相应的发展策略。

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