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Strategic Study of CAE >> 2017, Volume 19, Issue 5 doi: 10.15302/J-SSCAE-2017.05.009

Marketing Research on China Railway’s “Go Global” Strategy

China Railway Eryuan Engineering Group Co. Ltd., Chengdu 610031, China

Funding project:中国工程院咨询项目“中国铁路‘走出去’发展战略研究”(2015-ZD-11) Received: 2017-08-25 Revised: 2017-09-10 Available online: 2017-11-28 13:20:14.000

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Abstract

Based on the macro-economic trend of "Go Global," this paper explores the motives and trends of promoting railway development, and combines the requirements of global railway construction and the factors restricting its marketing choice. This paper utilizes quantitative analysis of the market scale and segment of China Railway's "Go Global" strategy, and selects the key areas and projects related to railway marketing demand.

References

[ 1 ] Xi J P. Towards a destiny community, creating a new Asian future [N]. People’s Daily, 2015-03-29 (01). link1

[ 2 ] Zhang Y. Analysis on the ENR top 250 international contractors in 2015 [J]. Journal of Engineering Management, 2015, 29(5): 140–146. Chinese. link1

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