To solve problems in globalization of the BeiDou Navigation Satellite System (BDS), this paper first analyzes the service performance and application status of the BDS, based on the overall application and development trend of satellite navigation worldwide. Major problems in the application and promotion of the BDS are analyzed from three aspects, including system service, characteristic service, and application industries; and promoting differentiated competitive powers is proved to be effective in assisting the BDS to “go global”. Based on the above analyses, preliminary technical approaches and schemes are designed to promote and apply the satellite-based augmentation and short-message services, two characteristic services of the BDS, along the Belt and Road. By establishing over a dozen of monitoring stations in countries along the Belt and Road, demands of most of these countries for precise positioning can be satisfied. By developing an oversea short-message service system, a short-message communication service, with better performance and experience, can be provided for massive BDS users along the Belt and Road. Promotion ideas for the BDS characteristic services and their demonstration application are also presented. Additionally, some policy suggestions are proposed to accelerate the application of the BDS services in countries along the Belt and Road.