The efficient use of land is an important concept in ecological civilization construction. Given the objective reality that China's urbanization level is increasing, this paper deeply analyzes the causes behind the increase in the total amount of land being used for construction in villages and the decrease in the efficiency of land being used for construction in villages. The results show that inefficiency of land being used for construction in villages is due to a lack of reasonable planning and guidance regarding the number of villages, homesteads, and collective lands being used for construction. It is therefore proposed that the following strategies be carried out for village land planning: guidance for the development of villages based on different categories; reductions in the total amount of land being used for construction; intensive land usage; optimization of the reserves of land being used for construction; adoption of measures to local conditions, and control of the increasing amount of land being used for construction. This paper uses practical examples to explain the methodology of planning strategies. Finally, it puts forward an institutional guarantee of land planning in village construction. Improving the planning strategy and institutional guarantee can increase the efficiency of land use for construction, thereby promoting ecological civilization construction.