
Research on Product Optimization Design Method to Respond Rapidly to Customer Requirements
Rupeng Li, Wei Wei, Feng Zhou, Cheng Zou
Strategic Study of CAE ›› 2018, Vol. 20 ›› Issue (2) : 33-41.
Research on Product Optimization Design Method to Respond Rapidly to Customer Requirements
In the current highly competitive market environment, a critical success factor for enterprises is the ability to rapidly respond to customer requirements (CRs). This paper proposes a novel method for rapid response to CRs in product optimization design via fuzzy clustering and conjoint analysis-quality function deployment (CA-QFD).The proposed approach has two key characteristics. The first is classifying original complex CR data as a standard CR dataset by fuzzy clustering method. The second is the new CA-QFD transformation method integrating conjoint analysis and traditional QFD, which can accurately transform CRs into product design attributes. Finally, an example for product optimization design by forging a machine's main hydraulic cylinder is carried out to demonstrate the validity of the proposed method.
rapid response to customer requirements / fuzzy clustering / requirements transformation / CA-QFD method / product optimization design
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