Digital creative industry is the collective name for the creative content industry and creative manufacturing industry that make effective use of digital technology; it takes science and technology, culture and art as input, and economic value and cultural influence as output. The digital creative industry is identified as one of the national strategic emerging industries for the first time during the 13th Five-Year Plan period, and has played an important role in advancing China’s industrial transformation and upgrading and in prospering the digital economy. This paper aims to study the innovation and development direction of the digital creative industry at a macro level, summarizes the development experiences in China, and discusses the future development of the industry. Through a comparative analysis of the concepts and implications of the digital creative industry in China and abroad, the development characteristics, status, and problems of the digital creative industry in China are systematically sorted out, and the overall development ideas of the industry in China are formed accordingly. Furthermore, four major directions is proposed for the continuous innovation and development of China’s digital creative industry, namely, digital cultural creative technology and equipment innovation, digital cultural content innovation, innovative design, and integrated innovation. Moreover, countermeasures and suggestions are put forward on the development and expansion of the digital creative industry, in terms of scientific and technological research, innovation institutions, platform enterprises, talent training, supervision services, and industrial clusters.