
Strategic Path and Countermeasures for Developing Internet Plus Modern Agriculture
Jin Li, Chen Ma, Chunjiang Zhao, Xian Feng
Strategic Study of CAE ›› 2020, Vol. 22 ›› Issue (4) : 50-57.
Strategic Path and Countermeasures for Developing Internet Plus Modern Agriculture
Internet Plus Modern Agriculture is the practice of Internet concepts, technologies, and methods in the field of agriculture. It is a new format and mode that integrates Internet with the modern agricultural industry against the background of the new generation of information technology revolution. Based on the analysis of the demand for modern agricultural development, this study puts forward the necessity of developing Internet Plus Modern Agriculture in China. It presents the connotation of Internet Plus Modern Agriculture and analyzes its new characteristics from several aspects, including digitalization of information perception, intelligence of agricultural machinery, precision in agricultural production, online management of post-production links, and personalization of agricultural technology services. It also analyzes the challenges from three levels: technology, industry, and application, and proposes the development ideas and strategic objectives for the next fifteen years. We believe that the current development focus of Internet Plus Modern Agriculture mainly includes three aspects: to make breakthroughs in the application theory, methods, and key technologies; to form an industrial cluster for Internet Plus Modern Agriculture; and to demonstrate the integrated application of Internet Plus into fields such as agricultural production, supply chain, and productive services. To this end, China should accelerate the Internet connectivity and information sharing in the rural areas, constructing a technical standards system for Internet Plus Modern Agriculture, and develop disciplines as well as cultivate professionals related to Internet Plus Modern Agriculture, thus to promote the transformation and upgrades of the modern agricultural industry in China.
Internet Plus Modern Agriculture / modern agricultural industry system / agricultural product supply chain / agriculturalproductive service industry
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