Establishing a mechanism for the value realization of ecological products is crucial for promoting ecological development in China and for achieving the goals of carbon peaking and carbon neutrality. It also paves a new path for common prosperity for all the people and can provide effective support for achieving national strategic goals by 2035. This study sorts out the practical progress of the value realization of ecological products in China, and adopts methods such as literature analysis, current situation assessment, and strategic adaptability analysis to explore the core bottlenecks regarding the value realization, namely, difficulties in measurement, transaction, monetization, and mortgage. Under the national strategic frameworks of building a Beautiful China, achieving common prosperity, and attaining the carbon peaking and carbon neutrality goals, this study responds to the new requirements for developing new quality productivity and proposes the vision, goals, and tasks for the value realization of ecological products toward 2035, with the strategic mainline being "value goals‒basic systems‒policy tools‒industrial support‒supporting guarantees." It also puts forward a differentiated strategic layout and implementation paths for the value realization of ecological products in different regions, providing important support for the transformation of China's development concepts, modes, and drivers.