Innovation is the core competence and development source of a future-oriented company. The definition, characters and types of innovation are presented at first. There are four types of innovation： product innovation, process innovation, management innovation and market innovation. The innovation capacity of an enterprise does not depend upon the creation of innovators and methodology of innovation only, but, more importantly, is determined by the culture, management and reward systems of innovation in the company. For an enterprise to position itself competitively in the quick changing market environment, it is essential that everyone in the company be involved in modern innovation strategies and practices. Changes initiated to make people more motivated at work also serve to increase the level of innovation. People are the most critical elements in the innovation process and could be trained for creation. The implementation of innovation includes four main phases： the generation and activation of creative idea, preparation to realize it, realization of creative idea and transfering innovation into practice. The success and fail factors of innovation are discussed. At last the innovation management as a new business is introduced.