Starting with the requirements of the society and consumers, this article focuses on the study of the flowchart and the technique of forming the ideas of creating a completely new product. Taking the analysis of the process of forming the idea of inventing a flying machine as an example, it explores the internal law of forming the ideas of creating a completely new product.

In the course of the study, the following steps are taken： Firstly, find the main characteristics of the product designed in mind. Secondly, look for the matter which possesses these characteristics according to the implicative nature of matter-element. Thirdly, compose these elements on the basis of their internal relations and a proper principle to get a system set of matter-element. Finally, adjust, perfect and evaluate it and get the set of ideas of creating a completely new product.