This paper consists of two parts. The first part defines the conception of the industrial technology innovation, summarizes 7 features of it, and then gives a more scientific and comprehensive definition of it. The second part discusses the three major measures of industrial technology innovation ： First, the innovation of new product, which generalizes the classification, characters, definition and component elements of new product, as well as the ten steps of and the principles on innovation of product. Secondly, adoption of new technology, which involves establishment of research institute, attraction of scientific talents and comprehensive utilization of new technology, creation of international technical standard, update of machinery and arts and development of environmental technology. Thirdly, promotion of other innovations, which includes development of new markets, new suppliers and new managements.